A blog to complement the Web site of the Public Relations Association of Mississippi-Central Chapter Web site at www.pramcentral.org.

Wednesday, May 04, 2005

Do journalists read press releases? (and other press-ing questions)

Last month, Ben Silverman embarked on an exercise. Using Bacon's database, he randomly selected journalists at daily newspapers to take part in a survey. He contacted 78 journalists and when it was all said and done, 50 responded to his survey (because he stoppef following up once he reached this magic number).


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