A blog to complement the Web site of the Public Relations Association of Mississippi-Central Chapter Web site at www.pramcentral.org.

Tuesday, May 17, 2005

How to formulate marketing messages

The following three approaches typically determine the key messages for successful marketing programs.
  1. Portray your product as an antidote to a problem
  2. Highlight the strength within your product's weakness
  3. Attack the weakness within your leading competitor's strength

Using these approaches, you should be able to identify several possible messages. You then need to select the messages that will have the most impact in your marketing programs.

Read the full article from MarketingProfs.com (free registration required).

2 Comments:

Blogger Roger L. Cauvin said...

You can also read the article (free of charge and without registration) at:

http://www.cauvin-inc.com/articles/FormulateMessages.htm

12:48 PM

 
Blogger Roger L. Cauvin said...

I have shared some more thoughts about formulating marketing messages in the following blog entry:

http://cauvin.blogspot.com/2005/07/customer-centric-messaging.html

9:26 AM

 

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