A blog to complement the Web site of the Public Relations Association of Mississippi-Central Chapter Web site at www.pramcentral.org.

Saturday, May 14, 2005

The Next Great Retail Idea: PR?

Public relations can drive business owners nuts. If they decide to spend money on PR at all, they often feel (and get) sidelined in favor of bigger clients. That's what Mike Butler noticed when he headed a traditional public relations agency. "We knew a small-business owner didn't get very much attention and his budget wasn't very big, but his needs were just as real," Butler says. He's launched PR Store, a storefront marketing and PR firm for small businesses, in hopes of solving the problem.


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