A blog to complement the Web site of the Public Relations Association of Mississippi-Central Chapter Web site at www.pramcentral.org.

Wednesday, May 04, 2005

The product called PR

There's a company the author encountered the other day that had just won a top 100 slot from a magazine. A press release on the company site announced the award-and quoted the company president: "This demonstrates our success as vertical enterprise experts in solving the essential challenges that are of vital nature to our customer's business." OK. You're the reporter-who-what-where-when-why-how tip-to-toe-who gets this release. Read it again. Not a Who What Where When or Why in the litter, is there? Just squealing blather with zero news value. Since it doesn't satisfy the basic requirements of any press item, how could it ever get picked up?
Read the full article from MarketingProfs.com (free registration required).

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