A blog to complement the Web site of the Public Relations Association of Mississippi-Central Chapter Web site at www.pramcentral.org.

Tuesday, May 10, 2005

Rich Media Planning

On Mediapost Joel Gehman (senior vice president of client services for Refinery) writes an interesting column about the role of rich media in online brand marketing. This week he turns his attention to a pair of reports that provide insight into the past and future of rich media spending. Overall, the numbers tell a story of media planning gone wrong. (via Adverblog)

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