A blog to complement the Web site of the Public Relations Association of Mississippi-Central Chapter Web site at www.pramcentral.org.

Friday, May 06, 2005

Study: Print Ad Practices Work Online

What works in print ads often also works on the web - namely, powerful images that grab attention and point it toward a message, according to a study of online ads, expected to be released today, reports MediaPost. The CNET Networks, Ignited Minds, and NOP World's Starch Communications study explored which type of ad images are effective on the Web, to help guide advertisers away from running annoying ads that drive consumers from sites, according to CNET Chief Marketing Officer Joe Gillespie. However, the study results may not be representative for the average Web browser; it relied in large part on the mostly male and tech-inclined audiences of Gamespot and CNET.com. (via MarketingVox)


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