A blog to complement the Web site of the Public Relations Association of Mississippi-Central Chapter Web site at www.pramcentral.org.

Wednesday, May 04, 2005

U.S. online marketing forecast: $26 billion by 2010

Forrester Research Releases US Online Advertising And Marketing Forecast – Market To Reach $26 Billion By 2010

Almost half of marketers plan to decrease spending in traditional advertising channels like magazines, direct mail, and newspapers to fund an increase in online ad spending in 2005. Total US online advertising and marketing spending will reach $14.7 billion in 2005, a 23 percent increase over 2004. According to a new five-year forecast from Forrester Research, Inc. (Nasdaq: FORR), online marketing and advertising will represent 8 percent of total advertising spending in 2010 -- rivaling ad spending on cable/satellite TV and radio.

You can find the official Forrester Research report here (available for Forrester clients only) or the official Forrester press release here which contains the major highlights and data points. Stories are also available at wsj.com, Click Z, and InternetWeek.

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