A blog to complement the Web site of the Public Relations Association of Mississippi-Central Chapter Web site at www.pramcentral.org.

Wednesday, May 18, 2005

Web Copywriting: New Free Guide

Nick Usborne has just published a free 35-page guide to copywriting for the web. You get a free copy of this guide if you sign up for Nick’s e-mail newsletter.

Nick explains how web copywriters can:
  1. Help every visitor avoid getting lost.
  2. Write for the company, visitors, AND the search engines.
  3. Earn visitors’ trust.
  4. Write every page as a landing page …or not.
  5. Make content pre-sell.
  6. Make the sale before it’s too late.
  7. Learn that web designers are not always on the writer’s side.

(via Contentious)

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