A blog to complement the Web site of the Public Relations Association of Mississippi-Central Chapter Web site at www.pramcentral.org.

Monday, June 27, 2005

"...We built a brand online....We did IT!" (Dora on the Net)

Great story in Slate about the birth of the Dora the Explorer brand. There's a great case study here about using the Internet to generate the brand:
Nickelodeon also saturated its airwaves with ads for Dora, particularly during Blue's Clues, the then-cornerstone of Nick Jr., its branded programming block for tykes between 2 and 5. The ads touted an interactive online adventure: Viewers were urged to visit the Nick Jr. Web site and "help Dora make it from her online area to their televisions in time for her debut." Parents who helped their children log on discovered that the Nick Jr. site was tailored as much for adults as for children, with advice on kid-friendly travel destinations and ideas for successful play dates. The Dora adverpuzzle attracted 50,000 unique visitors per day at its peak, and the Dora premiere was the most-watched series launch ever for Nick Jr. (via JupiterResearch Analyst Weblogs)

Public More Critical of Press, But Goodwill Persists

Public attitudes toward the press, which have been on a downward track for years, have become more negative in several key areas. Growing numbers of people question the news media's patriotism and fairness. Perceptions of political bias also have risen over the past two years. For the full story from Pew Research, click here.

The FAQ - revisited

How can the humble FAQ contribute to learning, decisions and knowledge sharing? (via Corporate PR)

Junior Blogging

Okay, so the title is meant to imply that junior staff has taking up blogging as well - whether as students in public relations, those beginning their careers, or those that have targeted their blog to entry-level PR people.

Maurice Levy: How to be a great leader

CNN Financial Editor Todd Benjamin speaks to Maurice Levy -- President of Publicis, the world's fourth largest advertising company -- about what makes a great leader.

Friday, June 24, 2005

Microsoft Crashes the RSS Party

The software giant will include reader technology in the coming Longhorn operating system -- and make it available for free

Your Focus Group Is The Blogosphere

An ad company demonstrates to a wireless carrier how it can market better by reading its target audience's blogs.

Friday, June 17, 2005

PR Compensation & Job Satisfaction Survey

Ian Lipner, of YoungPRPros, has launched a compensation and job satisfaction survey for North American public relations practitioners. Survey respondents will receive the full results of the survey-free of charge. Everyone else will get an executive summary. ALL responses will be completely anonymous and individual responses will NOT be shared with anyone.

And do not let the name YoungPRPros fool you. Lipner is looking for responses from all levels of experience. As a member of YoungPRPros, I can tell you a full range of folks participate.

The more responses, the more accurate the results. So be sure to take the survey. (via WebProNews)

Thursday, June 16, 2005

Florida Red or Moody Blue: Study Looks at Appeal of Off-beat Product Names

From Chubby Hubby ice cream to Trailer Park red nail polish, marketers using ambiguous or surprising descriptions for new flavors and colors are likely to win sales by making consumers go through the effort of understanding an off-beat name, according to recent Wharton research.

Tuesday, June 14, 2005

Boosting returns on marketing investment

The golden age of advertising is over, so marketers must now work harder to reach buyers. Distracted consumers and the proliferation of media and distribution channels are also undermining the traditional approach: set objectives, develop messaging, and measure results. While some marketers have responded by turning to quantitative solutions such as marketing-mix models, today's challenges call for more.

Read the full article in the McKinsey Quarterly (free registration required).

Monday, June 13, 2005

10 Commandments for The Era of Participatory Public Relations

Steve Rubel today give us the 10 Commandments for the Era of Participatory Public Relations.

In case of emergency

James Surowiecki, in his "Financial Page" feature in the current (June 13 & 20) New Yorker, discusses the subject of crisis communications.

Is The Market Pumped For PR?

After years of getting short shrift from financially stressed clients and marketers, PR services are on the upswing, according to the third annual "Public Relations Generally Accepted Practices Study." The study, published by the USC Annenberg Strategic Public Relations Center, says 2004 was a "bounce-back" year, revealing strong growth for the PR profession. "Trends emerged last year that began to be validated this year," says Daniel King, senior project leader at the Center for Strategic PR. "The purpose of this is to take the pulse of the industry and, in response to the seismic events of the past year, CEOs are taking serious counsel and are taking notice of PR."

The study also says the CEOs of hundreds of senior-level PR people believe PR is the No. 1 contributor to organizational success, ahead of marketing, financial and legal, for example. Although just 347 senior executives out of 10,000 responded, King says, "Three years allows you to track the trends, and that is why this is so pronounced." (via PR News)

Saturday, June 04, 2005

John Bell, SVP/Creative Director at Ogilvy, is blogging. The blog, the Digital Influence Mapping Project, focuses on what influences us and how we influence others.

Boeing launches 2nd blog

Boeing has launched their second blog, a Flight Test Journal for the 777-200LR Worldliner. As the first post notes, “flight test activities are rarely publicized.” The blog allows readers to follow the progress of the program as it completes 500 flight hours and 300 ground hours leading up to the February 2005 rollout. (via Blog Business Summit)

Thursday, June 02, 2005

TV advertising must evolve

Is the standard 30" commercial becoming obsolete? Newsweek has an interesting article on the future of Tv advertising. More and more brands think it is becoming too expensive and, most of all, the results are difficult not only to measure but also to reach. Once again, the point made in the article, is that advertisers (and advertising agencies) need to adapt to the advance of technology and also to the changes in consumers media consumption. Tv advertising not dead, and is not going to die in the next future, but it needs to evolve and find new formats to resist to the competition of emerging technologies (TiVo and dvd recorders, for examples) and of different advertising channels. (via Adverblog)

Web ads will grow in 2005

According to Goldman Sachs the online advertising industry is expected to increase by 28 percent to reach $12.3 billion in 2005.

Online advertising is growing, but it's also getting more and more complicated as Bambi Francisco explains: "Successful online advertising isn't just about a clever campaign; it's about mathematical computations". (more at Adverblog)