A blog to complement the Web site of the Public Relations Association of Mississippi-Central Chapter Web site at www.pramcentral.org.

Thursday, June 16, 2005

Florida Red or Moody Blue: Study Looks at Appeal of Off-beat Product Names

From Chubby Hubby ice cream to Trailer Park red nail polish, marketers using ambiguous or surprising descriptions for new flavors and colors are likely to win sales by making consumers go through the effort of understanding an off-beat name, according to recent Wharton research.


Post a Comment

<< Home