A blog to complement the Web site of the Public Relations Association of Mississippi-Central Chapter Web site at www.pramcentral.org.

Thursday, June 02, 2005

Web ads will grow in 2005

According to Goldman Sachs the online advertising industry is expected to increase by 28 percent to reach $12.3 billion in 2005.

Online advertising is growing, but it's also getting more and more complicated as Bambi Francisco explains: "Successful online advertising isn't just about a clever campaign; it's about mathematical computations". (more at Adverblog)

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