Making the Most of Your Exhibit Opportunity – 10 Do’s and 10 Don’ts in Staffing Your Exhibit Booth (and Outside Your Booth As Well)
Tradeshows and exhibits are great ways to increase company visibility and, ultimately increase sales. However, the cost of travel, shipping, time away from the office, booth rental space/supplies can be significant. It is imperative that you maximize your limited time in the booth to get the best return on investment. This article covers some of the key points to keep in mind as you staff your booth.