Report: Search Results Hurt Companies -- Blogs Help Them Fight Back
A white paper from MarketingSentinel suggests that corporations should borrow some techniques from bloggers to temper the impact of negative consumer-generated content on search results.
For example: put Dell Tech Support into Google and six of the first 10 results are blog posts about how bad the service sucks. If Dell PR knew what they were doing, the search results would be different.
For the full story from BL Ochman, click here.